Another innovative Web 2.0 application comes from Michael Cornish, who used to be in charge of UK broadcaster Channel 4’s new media services. His new venture is called blinkBox, and it’s basically about mashing up clips from TV shows and films, then sending them on or embedding them on a blog or social networking profile.
Well, I say mashing up. At the moment, the functionality is pretty simple: you watch some footage, choose which bit of it to use for your own clip, and type in a message to be appended to the start of it. Then, you’re given the embed code and away you go – see my example above (although I had to delete a messy-looking link that they put in the HTML code below the video).
The site already has content from the likes of Paramount, Warner, Universal Pictures and Aardman. Besides Cornish, the blinkBox board includes film director Patrick Sisam, and Ardman executive Arthur Sherriff. Looking at the site, it feels like there’s plenty of scope to develop its features in the months to come, so it’s certainly one to watch.
By Stuart Dredge | February 7th, 2008