Times were, back in the old days when the internet was mainly for “hobbyists,” easy access to vast reserves of pornography was the big seller of PCs and, you might argue, was instrumental in the uptake of broadband. It was in my house, at least. But not any more.

Web traffic counter Hitwise reckons traffic to social networking sites out-stripped that of porn providers for the first time in the UK late last year. Hitwise says it’s all women’s fault, with 55% of social net traffic coming from lady browsers uploading photos of cats to Facebook, and, as a result, they’re spending…