The UK Scout Association goes web 2.0 for their Kids Outdoors website

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After discovering through the largest survey so far that children and teens are spending less time than ever outdoors, the Scout Association has brushed up on their web design skills and launched their Kids Outdoors Campaign today, complete with spiffy web 2.0 flourishes.

They’ve got videos! That you can upload and share yourself! Share your photos of your kids getting sporty! They’ve got blog posts! They’ve got a tag cloud! They’ve even got a little log-in section on the top right-hand side, so you know they know you know they know their stuff! It’s just a shame about the poo-green colour scheme.

Their aim is to raise £10million…