What is a smart city? Three quarters of Brits have absolutely no idea

A report just published reveals that, despite the many initiatives in place, less than a quarter of UK consumers are aware of the term ‘smart cities’.  The 'Smart in the City' research, commissioned by out-of-home marketing specialists Posterscope, surveyed more than 5,500 consumers about their opinion on smart cities and their key features.   However, deeper analysis…