NOISE GATE: Why music subscription services will eventually work

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This is the second installment of Noisegate, my weekly column on digital music. If you’re interested, then you can find last week’s, as well as future weeks’ columns right here.

This week I’m going to talk about subscription services and mobile phones. With the launch of Nokia’s “Comes with Music” expected this Thursday, and Sony Ericsson’s “PlayNow” service expected soon, too, I thought now would be a good time to muse on whether subscription services will ever really work in the long term.

Sony Ericsson to launch mobile music service in a stunning display of originality

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Sony Ericsson’s fortunes and market share have been declining of late, there are rumours floating around that they’re thinking about launching a mobile music service to fix things called “Me Too”. Just kidding. It’s actually called “Playnow”, named after their existing “Playnow Arena” a-la-carte download service available only in Scandinavia…