I love Pitchfork as much as the next (indie) man: the barnstorming blog has become a key source of trusted reviews for many fans who’ve drifted away from the music press. But it can be occasionally a bit… po-faced. So huzzah for The Onion, which has lampooned the blog in a story titled ‘Pitchfork Gives Music 6.8’, covering an imaginary review of, well, all music ever.
Let’s get one thing straight. The internet isn’t killing music, any more than home taping did back in the 1980s. Yes, CD sales are on the slide. Yes, people are still using peer-to-peer download services to trouser free music, despite the threat of legal action from the music industry. And yes, it’s possible that a whole generation of teenagers now believe music isn’t something you pay for.