Last night during the WWDC 2013 keynote Apple revealed their long-awaited music streaming offering, iTunes Music, giving iOS users a new "music discovery" tool, turning tastes and artists into curated stations, offering both ad-funded and an ad-free version for iTunes…
While most had their eyes on Stephen Fry at the Nokia N97 launch, some keen bods were busy pumping the execs for information and it seems they pumped well. It turns out that Nokia is planning on phasing out the DRM on their Comes With Music package meaning that users will be able to download tracks as MP3s and actually keep their tunes.
It’s always been the desire of the mobile giant to go DRM-free but ultimately the decision has always been down to the labels who have never exactly been first to come round to new digital ideas.
It seems, though, that the big wigs have softened/modernised their attitudes since deals like the DRM-free one between Virgin and Universal and it looks as all with CWM will reap the rewards as of 2010.
A Nokia spokesperson said: “Nokia is committed to going DRM free on the Nokia Music Store in 2009”.
“Comes With Music offers great value and even with the DRM in place, it continues to have great appeal to our consumers. We are constantly discussing with the music industry about how to evolve Comes With Music and further enrich the proposition we currently have”.
It’s not clear if this evolution will continue to involve an all you can eat service if it is to be DRM-free but, given the extent of the CWM catalogue, I’m looking forward to finding out.