"Gadget consumers are arrogant and conceited" claims US survey. Us? Surely not!


Obsessed with gadgets? Can’t stop talking about yourself? Yep, join the club – whoops. Turns out us gadget-lovers are nothing but arrogant consumers, according to new ‘research’ conducted by Nielsen Online.

Admittedly a hefty amount of Americans were polled – 25,000 to be exact – and the results showed consumers of technology were very strong leaders with huge amounts of assertiveness, however were all lacking in modesty. Sarah Welch, a lead researcher at the ad network Mindset Media, which…

Facebook set to become the UK's most popular website of all


The number crunchers over at Nielsen Online are claiming that if we don’t all do something about it quickly, Facebook will overtake Windows Live Messenger as the most popular website in the UK.

Currently 2.4 billion minutes are spent on Facebook each month, with growth in the area of 20% each year. Surprisingly, Google is only at number four on Nielsen’s charts, with just 900 million minutes given to the search engine a month. The decline of MSN and other IM programs has been,…