MyStrands.tv: a personalised MTV for Web 2.0 heads
It’s a bit of a cliche to say that MTV doesn’t play music videos any more: that might be true on its main channel, but then it’s got plenty of music-focused spin-offs (MTV2, MTV Base etc) for that.
Nevertheless, a number of Web 2.0 startups are working the ‘we get back to the days when MTV wasn’t full of annoying Jackass blokes and prom queens’ angle, serving up just music – except personalised to your tastes. The latest is MyStrands.tv, an offshoot of music recommendation service MyStrands.
10 Music 2.0 services that'll change your listening habits forever
Let’s get one thing straight. The internet isn’t killing music, any more than home taping did back in the 1980s. Yes, CD sales are on the slide. Yes, people are still using peer-to-peer download services to trouser free music, despite the threat of legal action from the music industry. And yes, it’s possible that a whole generation of teenagers now believe music isn’t something you pay for.