4 of the best new martech trends to boost your promotional campaigns

"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…

How to use knowledge management systems in your business

Through knowledge management systems companies are able to organize efficiently and promote both internal and external collaboration more effectively, therefore optimizing and realigning their organizational make up and infrastructure. This is possible thanks to the use of several processes which merge AI and IT/Cloud computing programs together with applications to filter through and distribute relevant…