Tag: interactive tv
Revamped ITV.com will offer exclusive broadband content and online programme archive
The latest thing every broadcaster has to do is to get some of its content online for users to digest after the event.
The BBC has had the go-ahead to launch its iPlayer service (though we don’t know when it will go live), and Channel 4 seem very happy with 4oD take up.
Now it’s ITV’s turn.
Channel 4's 4oD TV-on-demand service attracts 1m viewers
Channel 4's 4oD service, which launched back in December and has been strongly marketed across the Channel 4 brand, is reported to have attracted 1 million viewers so far this year. Sarah Rose, head of the 4oD service, told the…