Microsoft pushing Live Search through bribery: win prizes at John Lewis


Live Search must really be suffering at the moment, as Microsoft is teaming up with John Lewis to give away thousands of pounds worth of prizes over Christmas just for using the search engine. launched today, and Microsoft will be hoping that this marketing push will be as successful as the first one it ran, that allegedly saw search queries increase by a third during the eight-week promotion. No stats on how many people defected back to Google afterwards, though.

Each time someone searches for something, two virtual cards are turned over. If they match, it’s “Snap!”, and a prize is won. Bearing in mind that there are only 24 prizes each day, don’t expect to win a flurry of prizes…