An almighty beef has kicked off between Idolator and Listening Post, where the former has blasted the latter with a headline accusing them of stupidity, claiming that “online nerds” don’t know anything about the music business.
It started with the disclosure of EMI’s financial data the other day. In that, it was revealed that 88% of EMI’s artists make a loss, almost 50 per cent of CDs were returned unsold in April and May 2007, and the label spent £700,000 on taxis in London in the last financial year. To anyone but old-school music business people, that would seem ridiculous and not a good way to run a company, right…?
Ages ago, Apple released the “I’m a PC, I’m a Mac” ads, which were hugely successful. Much more recently, Microsoft moved to reclaim “I’m a PC” from Apple’s negative stereotyping. Apple responded with some rather nasty ads criticising Microsoft for spending loads of money on marketing that didn’t mention the V-word (Vista).
Microsoft aren’t taking that lying down, though, and they’re attempting to enlist THE ENTIRE WORLD in their defence. They’re taking signups for people who are happy to say “I’m a PC” in an attempt to show the broad range and diversity of PC users, and also to contrast with Apple’s rather more limited demographic of users. People who sign up might feature in Microsoft’s internet, poster, and television ads…