SEAT explores technology to detect drivers nodding off

Car manufacturer SEAT is experimenting with technology that studies a driver’s eyes and head movement to detect if they’re falling asleep. SEAT’s Xplora team searches for innovative companies which develop connected car tech and smart mobility services. It has now partnered with Eyesight Technologies, which uses advanced computer vision and artificial intelligence to improve road…

4 of the best new martech trends to boost your promotional campaigns

"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…

CES 2020: Bosch Virtual Visor to replace traditional sun visor

Bosch has developed a Virtual Visor comprising transparent LCD screen and intuitive camera, to replace the traditional in-vehicle sun visor completely. The German company is rethinking driver safety and comfort, bringing one of the most overlooked interior components into the spotlight. The sun causes twice as many car accidents as any other weather-related condition due…