iTunes' variable pricing coincides with plummeting sales

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Initial reports from major labels are suggesting that the switch to variable pricing on iTunes has been a failure. According to ‘numerous sources’ sales decreases have been seen across the board since variable pricing was implemented at Macworld back in January.

But lets remember the statisticians’ mantra – correlation is not causation. Just because sales decreases have been seen alongside the implementation of variable pricing, it doesn’t mean that the latter is causing the former.

Just as likely is the effect of services like Spotify on consumers’ music-listening habits. Although the streaming service is unavailable in the States, where these figures are mostly likely from, there are plenty of other similar applications that consumers are beginning to explore.

As people shift from ownership of music to being happy with just access when they need it, sales will decrease. On the flipside, licensing revenues skyrocket, so the same amount of cash is still floating around for music creators – this isn’t the death of the music industry.

(via Digital Music News)

Nokia stands by Comes with Music, launches the service in Mexico

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Despite strong criticism coming its way from all corners of the internet, including ours, Nokia is standing shoulder to shoulder with Comes With Music. The company claims that it’s happy with the way the public has responded to the service, and cautions commenters to look at the global picture.

As Dan pointed out the other day, the service is doing very well in Singapore and other parts of the far East. It’s apaprently never been Nokia’s strategy to push it very strongly in the UK. That hasn’t stopped the media jumping on it with blood in their eyes, though.

In a wonderful display of bad timing, too, Nokia is launching Comes with Music in Mexico today. I imagine most news coverage is focusing on other matters. Mexicans will be able to pick up the Nokia 5800, though maybe not the Star Trek edition, from Nokia’s online store.

(Awful/wonderful flu-sick pun via @beamadelica, story via ITProPortal and Nokia Conversations)

People's Music Store adds content from Universal

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Make-your-own-download-store service People’s Music Store announced yesterday that it’s managed to convince Universal to part with the licenses necessary to allow people to sell its music for them. It expands the catalogue to include artists such as Amy Winehouse, Girls Aloud, U2, Kanye West, James Morrison.

You would have though major labels would be gagging for other people to start selling their MP3s for them, but it appears not to be the case. Only Universal have so far signed a deal with the revolutionary People’s Music Store service, and that’s led to a slow takeup from users – only 1,000 people have so far created stores, which allow people to keep 10% of the profits earnt.

For digital music services to survive, they really need to concentrate wholly on getting the catalogue present – something that Spotify has excelled with. If People’s Music Store can sign up the other majors quickly, then it has a chance to do well, otherwise it’s likely headed for the internet graveyard – and that won’t be its fault, it’ll be the fault of the major labels.

People’s Music Store

Why hasn't Nokia's Comes With Music succeeded in the UK?

There’s never been a lot of love for Nokia’s Comes With Music service on Tech Digest. Duncan is essentially a DRM Nazi and, as far as I’m concerned, if it’s not free, I don’t want to know about it. But I’m going to give Nokia a break today – well, as best I can. They probably need it after news that just 23,000 CWM subscriptions have been taken up in the UK.

Now, before we right the whole project off as an utter failure, which the UK figures would suggest, it should be noted that CWM is doing a roaring trade over in Singapore where it’s increased the digital music market by 30%. No mean feat. So, what’s the problem in the West? Why don’t we like our music free-ish and DRM heavy over here?

First up we need to look at how the service is being packaged and, right now, you can only get your year’s subscription when you pick up one of three handsets in the UK – the N95, N96 and 5310. In Singapore, and elsewhere, Comes With Music comes with the Nokia Xpress 5800 which we all used to know as the Tube.

The 5800 may not have turned out to be an iPhone killer but CWM would certainly be a lot more attractive when packaged with something as apparently desirable. Perhaps, more to the point, the millions of subscriptions to the service worldwide might have really been by-products of people who wanted to own the 5800 regardless of what kind of media it does or doesn’t come with? But then, I don’t suppose that makes the picture any prettier for Nokia.

I own a Nokia 5310. (It’s something to do with not being able to decide between an iPhone, a G1 and half being on the look out the Pre, Magic and TG01. Don’t ask.) I registered my CWM credentials and therefore would count as one of Nokia’s 23,000 but I can’t say I’ve downloaded a single track.

There’s a small handful of relatively well documented reasons as to why this would be – aside my general laziness which, as it goes, is probably as good a reason as any – and most of them a are related to the DRM.

I could link you through to a thousand of my colleague’s quite reasonable, if passionate, rants on the subject of music file freedom, but the fact remains that it’s a pain in the arse to have your music collection split up into those that you can play anywhere and those limited to your PC and phone without so much as CD in sight.

On the mobile side of things, not only do you have to invest in expensive microSD memory sticks to turn your phone into a decent MP3 player but you’re going to be putting a serious drain on battery power which will limit your web surfing and video watching, as well as your bread and butter voice and text services that you bought the thing for in the first place.

On top of that, stick the fact that, generally, the audio quality in phones isn’t necessarily as good as many other dedicated music players. Who cares how much music you have when it sounds rubbish, or perhaps, more to the point, not as good as your deditcated PMP because that’s really what we’re looking at as the key CWM’s elusive success.

It’s a good service if it can replace your media player but, if can’t, then it’s just an expensive, unnecessary bolt-on. The 5800 is the only Nokia device you might consider leaving you iZune home for and if they’re not offering it with CWM over here, then that’s got to be a serious mistake.

At the other end of things, back at home, the DRM’s still getting you because you’ve got to use the Nokia player for the service to work. I don’t like being strong-armed into my choice of PC music player.

The catalogue is actually superb. Comes With Music has all sorts of Pink Floyd, Metallica, Frankie Goes to Hollywood and 4 million tracks that the mighty Spotify can only dream of at the moment. But Spotify is going to waltz right in and take from under their noses what maybe CWM was always supposed to be, if only the vision had been bolder. Yes, Spotify will still have problems with audio quality on a phone once the mobile service is up and running but it’s not such a big deal when you’re not paying for it.

As it stands, the choice is between costly MP3 downloads, semi-dodgy piracy or a “free” service that you laid out for in the cost of your handset in the first place. All choices make you pay but the CWM option is by far and away the one with the most hassle and without the carrot of a sexy handset. Why would anyone not decide to go with something else plus a PMP instead?

I really didn’t mean to sit here and have a go at Nokia for Comes With Music. I’ve got plenty of love for the Finnish giants but perhaps that’s just the trouble with the service. It’s this fantastic idea utterly crippled by rules and regulations to the point of madness. It just isn’t practical.

No one is asking for a free ride here. I’m not necessarily suggesting they drop the DRM like a stone but give it as a reason to buy the N97 over any other smartphone this summer. Keep that 4 million and counting catalogue three steps ahead of everyone else, make your own Nokia PMP to play video content as well as what you would otherwise carry around and, maybe then, CWM will begin to fly.

The trouble is, that in less than a year the Comes with Music model already looks dated. With Apple making you pay for music but ditching the DRM, and Spotify not letting you own but offering free access, CWM looks like some terrible half-way house hotch potch of the two. All it really adds is a degree of customer confusion and good dollop of inconvenience.

So, in answer to my own question, that’s why Nokia’s Comes With Music hasn’t succeeded over here and why, in its current guise it probably never will, but consider this – perhaps Nokia isn’t interested in how it does over here? Nokia already has some kind of giant market share in both Europe and the Developing World. Maybe it was the East they were after all along? There were queues for the 5800 when it launched in Singapore. Would that have happened for a Nokia phone if it weren’t for the Comes With Music package?

The Majors are based over here. So, you’re going to need presence in the West, and with all the talk we hear about the state of piracy in other parts of the world, perhaps the labels were only too happy to back that kind of gameplan. It’s win-win for all of them.

So, if Operation CWM part A has actually turned up trumps, exactly what is it Nokia that has up their sleeves for world domination?

Why the Pirate Bay verdict means sod-all for downloaders

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The RIAA, BPI, IFPI, MPAA and a million other acronyms, all greeted the Swedish court’s verdict against the Pirate Bay on Friday with the utmost of glee. I have no doubt that parties were held, and major label record execs probably had an excellent weekend, but there was one little thing in their reactions that interested me.

“There has been a perception that piracy is OK and that the music industry should just have to accept it. This verdict will change that.”

Those are the words of John Kennedy, chairman of the IFPI. I’ve picked them out because they illustrate wonderfully why the major record labels in their current state are still absolutely clueless about how filesharing works.

Trying to chop of the head of the file-sharing Hydra is utterly futile. It’s the world’s most massive game of whack-a-mole where it takes years for the copyright owners to swing the hammer and it takes hours for moles to pop up and down.

The pointlessness of the fight is illustrated wonderfully by the Pirate Bay’s statement today that they’re going to appeal. An appeal means that (until it’s complete) the court’s judgement is essentially worthless. It can’t be used as precedent.

That appeal will take several years and thanks to the speed at which innovation occurs in the filesharing community, by the time it’s complete The Pirate Bay will likely be a footnote in history. There’ll be another massive source of copyrighted content. The difference is that it’ll probably be legitimate.

In an interview today, Spotify’s UK head, Jon Mitchell, said that his company isn’t bothered about Last.fm, iTunes or any other download platforms. What it’s really competing against is piracy.

What Spotify knows, that the major labels still haven’t figured out, is that price is only one factor in the war for consumer’s ears. Catalogue, ease of use and speed are also incredibly important. Until Spotify came along, there was nothing that could touch filesharing networks for all four of those factors.

What Spotify did was to attack file-sharing on all four of those fronts. Spotify is free and it has the largest catalogue of any legitimate digital music service, so it’s as close as possible to piracy on that front. It’s also considerably easier for non-techy people to understand than Bittorrentm, which can, frankly, be quite confusing to newbies.

Lastly, it’s far quicker to start up Spotify, search and hit play than it is to go to The Pirate Bay, get the torrent, then hope there’s people seeding it, then wait for people to download before finally being able to play tracks. Consumers want software that just gets out of their way and lets them do what they want to do. File-sharing most certainly isn’t that.

The moment that a company comes along doing the same thing for TV shows and movies, piracy figures for those types of content will drop massively. The iPlayer is a great start, but it needs content from every network, every producer and every country.

What will eventually defeat piracy is a shift in people’s habits to access over ownership. If you can get content whenever you want, in whatever format you want, then you don’t need a copy sitting on your hard drive. That makes it much easier to deliver advertising along with the content, so greater revenues are possible for companies offering streaming.

It’ll require a mindset change among consumers, and a roll-out of mobile access to services that trust the user with a decent-size cache for use when out of signal range, but all of those are definitely within reach of the average consumer before a Pirate Bay appeal could ever be concluded.

The Pirate Bay verdict means nothing for record companies because the site stays up. It means nothing for the Pirate Bay’s administrators, because they’re appealing the verdict and so they’ll be stuck in legal limbo for years.

Lastly, it doesn’t mean anything for the general public, the downloaders, because they’re all slowly moving to services that offer access, rather than ownership. Companies that help facilitate that change will be the ones that I’ll be betting on in the next few years.

Spotify API "not much use to anyone", say developers

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Developers aren’t too impressed with the much-trumpeted release of Spotify’s API. The blog post announcing the availability of the API, and the news article on Slashdot on the subject, are both peppered with comments about how limited the API actually is.

In fact, right now there’s only one thing you can do with it. Make a Spotify program that’ll let Premium subscribers listen on IA-32 Linux. That’s it. No websites, no mobile clients, no set-top boxes, or games consoles. Nothing. Certainly no making money off your application, even though you have to pay for a premium account to get an application key in the first place.

Now, to be fair to Spotify, they’ve said that they’ll expand things over time as they get used to running an API. But in its current state, the API is pretty much useless to 99.9% of people who want to do something with it. That’s a shame.

Libspotify (via Pansentient)

GADGET SHOW LIVE TALKS: How to get all the software you'll ever need for free

In this post, I’m going to tell you how to fill your computer with quality software that doesn’t cost anything. We’ll cover everything from the ground up – starting with the operating system, and then looking at web browsers, antivirus, email, office applications, and music, video, photo and instant messaging apps.

So let’s start with the question: “Why use free software?”. It’s a bit like that bit in an interview where you get asked ‘Why do you want this job?’. ‘Because I have rent to pay’ doesn’t normally cut it as an answer, but in this case it’s okay to be a cheapskate. Free software’s biggest benefit is simply that it doesn’t cost anything.

The benefits don’t stop there, though. Free software also means that you can try things out, tinker with different programs, without wasting cash. If you don’t like a bit of software, you don’t have to try to get a refund from whoever sold it to you – just uninstall.

Let’s start, then, at a very basic level – the operating system. You might be happy with Windows, or get Windows bundled with your PC, in which case you can sleep through the next minute or so. Right, those of you still awake – if you’re not happy with Microsoft’s world domination, though, then you might want to give Linux a try.

Linux has been around for a long time. It was originally based on Unix, which was released in 1970, but the GNU project – which Linux derives from – only kicked off in 1984. You might have heard that it’s difficult to use, or tricky, but there’s a version that exists that’s extremely user-friendly. It’s called Ubuntu.

Ubuntu, unlike Windows, releases new versions every six months or so. It’s built to be simple and fast, and is pre-loaded with free and open-source software. It won’t run everything that Windows might – it’s still a minority operating system – but it does have a component called WINE that can emulate Windows, so you can run programs that aren’t compatible (if a little slower) through that.

So, that’s the operating system sorted. What’s next? A web browser is almost always first on my list. The best bit of advice I could give to anyone with a computer is to ditch Internet Explorer and download either Firefox or Chrome to use instead. They both have their advantages and disadvantages, so let’s look at both.

I’ll start with Firefox, because it’s more widely used and known. Firefox is made by the Mozilla foundation, and will change the way you access the web thanks to its add-ons. These are little programs that complement your browser – doing everything from blocking adverts, to displaying a weather forecast or letting you take screenshots of websites. If you can imagine it, they’ll do it. It’s also faster and more secure than Microsoft’s Internet Explorer.

Chrome, on the other hand, is made by Google and sacrifices some of Firefox’s features for blazing speed. Chrome is wonderful because it just gets out of the way. The tabs are in the title bar, and the navigation icons are small, leaving maximum real estate for the actual page. It feels roomy, intuitive and just plan fast.

If you like features, add-ons and themes, then give Firefox a try. If you don’t care about any of that – you just want websites, and fast – then download Chrome. Both are considerably more secure than Internet Explorer, updated frequently, and – most importantly – absolutely free.

Even though you’re now more secure, there’s always the risk of viruses, so you better get a viruschecker. That aging copy of Norton that came installed on your PC but which ran out of its free trial a long time ago is like a leaky condom. It isn’t going to protect you one bit. But don’t worry – it’s easy to get free antivirus too.

Both Avast and AVG offer constantly updated virus protection absolutely free to the home user. Personally I use Avast, because I think Pirates are awesome, but there’s not a whole world of difference so just pick one and try it out. If you don’t like it, then uninstall and try the other. The companies offer the free version to home users as a marketing strategy – the idea being that they get their name out and businesses pay for the enterprise versions of the software.

Next up is email. Now, I know you’ve probably got Outlook set up with the email address supplied by your internet provider, but I want you to do me a favour – I want you to try out Google’s mail service – GMail. It’s absolutely excellent.

First of all, it will interface with just about any pre-existing email system, so there’s no need to change your email address – just set it up in GMail. Then you’ll notice the radically different interface, with messages grouped into conversations – not just discrete lumps of data – and tags replacing folders. It’s wonderful, and makes so much sense.

Then you’ll notice that you’re no longer getting any spam. Gmail’s spam filters are some of the best I’ve seen. I’ve had a GMail account for probably about five years now, and I could count on one hand the amount of times I’ve had spam creep into my inbox, or lose a real message to the spam folder. They’ve really got this one cracked.

Lastly, there’s the convenience of accessing it from anywhere. On any machine, you can just go to gmail dot com and view your emails. No hassle. Even if you’re away from your computer, there are gmail applications for every mobile device you can think of. No more excuses for not replying to that email. Sorry.

If you still really hate GMail then there’s an alternative. Thunderbird, which is the email-y cousin of Mozilla’s Firefox. It has the same extensions infrastructure as Firefox does, and it’s still light, fast and packed with features. Those who aren’t quite comfortable with web-based email should be quite happy with Thunderbird as an Outlook replacement.

That’s the essentials – an operating systems, a browser, antivirus and email checked off. We’ll have some fun with music and video in a minute, but first let’s look at free office suites, because we all have to work occasionally.

OpenOffice and Google Docs are the two choices that I’ll tell you about today. The former – OpenOffice – is downloadable software, but Google Docs is web-based.

OpenOffice pretty much does most of the stuff that Microsoft’s Office suite does – so if you’re used to that, then you’ll feel right at home. There’s an equivalent bit of software for Word, Excel, Access and Powerpoint, as well as a powerful drawing tool, too.

Each one isn’t quite as polished as the Microsoft eqivalent, but they’re all perfectly functional. They can read and save in Microsoft formats and will do pretty much anything that a normal user would need it to do. The package is completely free, and you can download it from openoffice dot org

Then there’s Google Docs. This, like GMail, is another ‘cloud’ service where you just use your web browser to do everything. It’s nowhere near as fully featured as OpenOffice – in fact it’s fairly simplistic, but it has the benefit of being accessible from anywhere. If you need to create something simple, or perhaps tweak a more complex document, then you should have no problems at all.

Right – onto the entertainment section. We don’t just use our PCs for work, right? We use them for music, video, photos, and chatting with family and friends. I like music, so let’s start with that.

Last.fm is a good place to start. The site carries that name because they want to be the last radio station you’ll ever need. It records what you listen to via plugins on your media player and then intelligently recommends you stuff that it thinks you might like based on that. You can then click ‘love’ or ‘ban’ on the recommendations and it’ll adjust accordingly.

Spotify is wonderful. I can’t say enough nice things about it. It looks a bit like iTunes, except that it’s got almost every song ever on it, and they stream in microseconds. Lastly, what about all those hundreds of MP3s that you acquired completely legally? You need something to play them too. I recommend Songbird.

Songbird is a bit like Firefox mashed up with iTunes. As well as managing your library and letting you make playlists and such, it also integrates a web browser. When you’re visiting any page with an MP3 – a music blog, for example – every linked MP3 shows up in a list at the bottom of the page for easy downloading. They then get automatically put into your library. Very useful, very well done. Completely open-source, and uses the same extensions infrastructure as Firefox.

So that’s music, how about video? There are two applications that I’ll recommend. The first is called VLC. It’s a media player that’ll play just about anything you throw at it. DivX, Xvid, MPG, support for pretty much everything is included – no mucking about with dodgy websites to get the codec you need. It’s not the most attractive application in the world, though, so those of you that aren’t keen, try might want to try out…

Media Player Classic – similar to VLC, but with a slightly nicer interface. Again, it’ll play most everything that you chuck at it, but I found VLC edges out in the reliability stakes. If you don’t like one, try the other.

As for content, it’s a little tougher to get good quality free video legally than it is for music, but the best out there, to be honest, is iPlayer. If you’ve not tried the BBC’s flash-based internet delivery system, then give it a shot. You’ll be pleasantly surprised. And in the UK it’s completely free.

Photos is next. I’m sure that following Dan’s talk about photography you’ve all got digital cameras spewing millions of pictures. You need to do two things – organize them and edit them. For organizational purposes, I’d suggest you check out Google’s Picasa. It lets you sort, tag, and organize all your millions of photos.

You can do basic editing tasks, like cropping and red-eye reduction, and you can make simple slideshows and collages from photos. Picasa makes it all very very easy. If you’re a bit more of a pro, and you need something a bit more hardcore, then take a look at GIMP.

GIMP is a fully open-sourced replacement for Photoshop. Note that I said replacement, not clone. Like Photoshop it’s ridiculously complex, but parts of the application work very differently, which will mean re-learning old habits if you’re a practiced Photoshop wizard.

If you’d like something in between – not as simplistic as just cropping and red-eye, but not as full-on as the GIMP, then I’d recommend Paint.net, which is a much much superior and easy-to-use version of Microsft Paint.

So, in terms of entertainment, music, video, and photos are covered. All that’s left is a way to talk to people – an instant messaging client.

The IM system that I’d recommend above all others is probably Skype. It lets you text-chat, voice-chat and video-chat to people across the world, and it’s got the best quality I’ve seen on such a service. I use it all the time, and when I was studying in America for a year with a girlfriend still in the UK, it probably saved our relationship.

But Skype is closed-source, and there are a lot of other communications networks out there too, so what you might want is something that ties in to everything else. Pidgin‘s for you. It supports MySpaceIM, MSN Messenger, Google Talk, Yahoo Messenger, Facebook Chat, Xfire and AIM, among others. Pretty much everything, basically.

That’s pretty much it. We’ve covered operating systems, web browsers, antivirus, email clients, office suites, music players and discovery services, video players, photos, and instant messaging. I think that’s most stuff that most people will need on a computer. And all of it is free.

Digging in Spotify's cache – can you get MP3s out of it?

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Since Spotify arrived on the digital music scene last October, people have been flabbergasted by how fast it works. How could it possibly be able to search and index millions of files and then deliver you the music stream quicker than searching your own MP3 collection? The answer is three-fold. A peer-to-peer infrastructure, fantastic coding, and a massive cache.

The cache is the most interesting bit. By default, the program uses up to 10% of your hard drive for storing the music that it downloads. You can have a poke around in it by going to C:UsersUSERNAMEAppDataLocalSpotifyStorage on Vista, or the equivalent directory for other operating systems.

The files residing within are the music that plays when you double-click a track name in the software. Stuff you play gets saved to this directory, so that when you play it in the future, there’s a local copy and it can find it faster. So can you pull out the tracks in a usable form to copy to your MP3 player?

The short answer is yes. The slightly longer answer is yes, with a lot of difficulty and if you don’t mind breaking the law. For most people, it’ll be beyond them – you’ll need to use source code provided by dodgy open-source client Despotify, and you’ll need to have a Premium account – because Despotify doesn’t work with free ones.

In reality, it’s not worth the bother. You’ll eventually end up with a 160kbps OGG file. That’s fine for streaming but when you convert it to MP3 to put on your MP3 player you’ll lose even more quality. Even if you’re not an audiophile you’ll be able to hear the difference.

Simply put, if you’re intent on breaking the law then in reality it’s much easier to go to The Pirate Bay and get the tracks you want there. But why bother? As actually-quite-useful piss-take website Spotibay illustates, if people have fast access to music in a user-friendly way, then they won’t bother with piracy.

Where that argument falls down is mobile access – even though Spotify’s rolling out the mobile clients, what happens when you go out of coverage, on the tube or in rural areas?Then you’re screwed, right? Well, if hints on the company’s support forum are followed-through, then maybe not.

A post on the support forum requesting that the company provide cache-only playback for offline conditions met with a surprisingly positive response with the company, stating:

“An offline play mode is a feature we’re looking at implementing at some point in the future. I think any feature we develop would likely have the option for the user to decide what is available for offline play.”

If that functionality is extended to mobile, and there seems no reason to believe that it wouldn’t be, then that could have massive positive implications for mobile clients – pick the albums that you want while in a Wi-Fi area and then while on the tube or even when you just have a 3G connection you can still enjoy music, as well as streaming when available.

Spotify

MP3 pricing war erupts between Apple and Amazon

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Today, Apple finally implements the variable pricing that has been promised since label renegotiations in January, but the company must be seething a little that Amazon grabbed all the headlines yesterday with an offer featuring chart-topping MP3s for just 30p.

The deal, featuring artists like Lady Gaga, Kings of Leon, Coldplay and La Roux, will tempt yet more consumers over to Amazon’s DRM-free, easy-to-understand platform from the bloated iTunes ecosystem.

But the funny thing here is that we’re not really talking about music fans. We’re talking about mums and dads, people who buy the occasional track but don’t really keep up with much new music or go to gigs.

The kind of people who buy albums in Tesco, not independent record shops. They’re the people that the record labels successfully marketed CDs to in the 90s, but who are now switching to casual gaming and television since music is so omnipresent in everyday life. They simply don’t need to buy it any more.

Amazon’s strategy seems two-fold. Firstly it wants to steal customers off iTunes – that much is clear by the timing of yesterday’s announcement. It also wants to grow the digital download market, though, by marketing MP3s at people buying CDs, books and DVDs from the site.

Ultimately the whole thing is futile, though, as the general public follows the early adopters from ownership of MP3s to access to vast streaming libraries. Already, pretty much everyone who’s interested in listening to music on their computer has tried Spotify.

Personally speaking, my music listening within the last couple of years has already shifted entirely from my MP3 collection to Spotify and Last.fm. The only time I go back is to listen to obscurer stuff that Spotify doesn’t have, and even then I sometimes don’t bother – I just listen to something Spotify *does* have.

At Christmas, I showed Spotify to my Dad. I’ve never seen him so enthralled by a bit of software – he spent a solid four hours playing with it. Whenever I show it to people are resolutely not early adopters they’re amazed by it too.

That’s why I’m so sure that the pricing war doesn’t matter. As soon as the general public properly discovers Spotify, and when Spotify sorts out its mobile clients, then they won’t need Amazon, iTunes or anyone else. They’ll be converts to “access”, and they won’t go back.

Spotify, iTunes, Amazon, Last.fm

Spotify launching API

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This is the big news that followers of Spotify have been waiting for for a little while. The revolutionary music service is launching an API “sometime this week”. It’ll give developers access to the raw workings behind the software, including its streaming facilities.

I don’t need to tell you that this is *fantastic* news. Freeing up the vast catalogue that Spotify has built up will energize developers and you’re going to suddenly see the service appearing everywhere – from phones to set-top-boxes and games consoles, but also on the web. The mobile aspect will be most interesting – anyone will be able to build their own mobile client for the service for any platform – BlackBerry, Symbian, iPhone, Android – whatever.

Also revealed by Spotify – 40,000 new users sign up each day, and users are spending on average 70 minutes listening to the service every day! That’s three lots of ads served to every user every day. Not bad!

When the API is out, we’ll scan the nascent developers scene and bring you the best of the user-built applications.

(via Guardian)