According to the data presented by the Atlas VPN team, 93.7% of online trackers are from Google, Facebook, and Microsoft. Beyond trackers, other web privacy threats, such as session replay and fingerprinting, are also present.
Online data trackers on websites are used to follow your browsing habits, IP address, and personal information.
Notably, Google’s trackers make up 49.9% of all trackers found on the web. They follow your activity on their apps and services and have an extensive set of data based on how you interact and what purchases you make.
YouTube and ad network Doubleclick, which belong to Google, also have a significant share of trackers online. YouTube has a 13.8% share, while Doubleclick trackers make up 8.3%.
Out of all trackers, Facebook’s trackers make up 15.7% of the share. Facebook has suffered multiple data breaches in the past and has been involved in privacy scandals.
Microsoft’s trackers are the least common in this list, with 6% of the share. Finally, Hotjar has a 6.3% share of trackers online. Their tracker helps websites collect your IP address, device type, operating system browser type, window size, and content.
Other web privacy threats
Beyond trackers, other web privacy threats exist that can corrupt your safety online.
Session replay script was found in 35% of the scanned websites. This type of threat captures visitors’ journey on the website. During the recording of the user’s session, the script may also capture personal identifiable information (PII).
Fingerprinting scripts were present in 30.9% of websites. About one out of four (24.9%) websites had a newly registered domain name. Foreign actors from countries like Russia, Belarus, China, and Iran originated 9% of malicious scripts. Malware and bad SSL were each present in just 0.1% of websites.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
AddThis sets this cookie to track page visits, sources of traffic and share counts.
Set to record internal statistics for anonymous visitors.
1 year 1 month
addthis.com sets this cookie to determine the usage of addthis.com service.
1 year 1 month 4 days
Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
Google Analytics sets this cookie to store a unique user ID.
1 year 1 month 4 days
Google Analytics sets this cookie to store and count page views.
Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously.
1 year 24 days
Google sets this cookie under the DoubleClick domain, tracks the number of times users see an advert, measures the campaign's success, and calculates its revenue. This cookie can only be read from the domain they are currently on and will not track any data while they are browsing other sites.