Black Friday phishing scams rise over 200% in Black Friday run up

Cybersecurity, News

Black Friday
The total number of financial phishing attacks disguised as e-payment systems more than doubled from September (627,560) to October 2021 (1,935,905), indicating a 208% increase, according to Kaspersky’s ‘Black Friday 2021: How to Have a Scam-Free Shopping Day report.

The sales season attracts the attention of shoppers and retailers. However, it is also a favourite of cybercriminals who do not hesitate to cash in on online shoppers by creating fake pages mimicking the biggest retail platforms and e-payment systems.

During the first ten months of 2021, Kaspersky products detected more than 40 million phishing attacks targeting e-commerce and e-shopping platforms, as well as banking institutions. While stores rebounded in 2021 after a difficult 18 months and shoppers returned to offline shopping, Kaspersky researchers didn’t observe the typical seasonal trends for phishing related to online shopping.

However, there is one notable exception. In 2021, the total number of financial phishing attempts targeting e-payment systems more than doubled from September (627,560) to October (1,935,905) — a 208% increase. Indeed, this year Kaspersky has seen the introduction of new payment systems in various countries due to their unmatched convenience. As consumer adoption has skyrocketed, fraudsters started to actively exploit such systems as a lure to spread malicious activity.

There also has been a rise in the number of spam letters detected by Kaspersky’s products. An active spread of spam emails with 221 745 emails containing the words ‘Black Friday’ was spotted during the month amid the sales season, from October 27 to November 19.

Kaspersky researchers have also analysed which popular platforms were used as bait to spread phishing pages. The results showed that Amazon was consistently the most popular lure used, when looking at the total number of phishing attempts using its name. For the majority of 2021, the second most popular was eBay, followed by Alibaba and Mercado Libre.

The number of phishing attempts using shopping platforms as a lure in 2021

Says Tatyana Shcherbakova, a security expert at Kaspersky:

“We always witness intensified scamming activity amid the Black Friday season. Perhaps a bit more unexpected is the attention being paid to e-payment systems. This time, we discovered a huge increase by 208% in a number of attacks mimicking the most popular payment systems. Of course, every new payment application is seen by scammers as a new opportunity to potentially exploit users.”

“So, in order to protect your data and finances it will be a safe practice to make sure the online payment page is secure: you’ll know it is if the web page’s URL begins with HTTPS instead of the usual HTTP and an icon of a lock will also typically appear beside the URL,” adds Tatyana.

To learn more about Black Friday tricks and scams, visit

To enjoy the best that Black Friday has to offer this year, be sure to follow a few safety recommendations:

  • Use a reliable security solution that identifies malicious attachments and blocks phishing sites – both on your computer and mobile device
  • Do not open attachments or click on links in emails from banks, e-payment apps, or shopping portals, particularly if the sender insists on it. It is better to go to the official website directly and log in to your account from there
  • Double-check the format of the URL or the spelling of the company name, as well as read reviews and check the domain’s registration data before filling out any information
  • Be wary of any deals that seem too good to be true – they usually are


Chris Price
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