Yesterday evening Facebook CEO Mark Zuckerberg announced a rebrand of the company’s corporate brand. From now on Facebook – the brand that owns Facebook the app, Instagram, WhatsApp and VR company Oculus – will be known as Meta.
In part, this has been done to reflect Zuckerberg’s goal to create a ‘metaverse’ of interconnected technologies although many think it’s a thinly disguised attempt to distance the company from recent negative publicity. Here are the thoughts of the Newspage community – it’s fair to say that most were fairly unimpressed!
“It’s the equivalent of an international career criminal changing his name by deed poll and prancing around telling people he’s all for the good of the human experience. Facebook is really good at psychologically hooking people onto their platform, but even they can’t fool people that this is anything other than a PR exercise designed to spray air freshener over the stench of the culture they have created. Meta will still smell like feta, and a shiny new logo isn’t going to clean up their messy back end.”
“Zuckerberg is one step closer to creating a Black Mirror-esque land for us all to live in. Fantastic. Too bad he couldn’t spend more time and attention on the tragic realities of his platform’s bullying, self-harm and body confidence issues first.”
Founder at [email protected]
Jif is still Jif, but maybe Mr Zuckerberg should use some to clean up the company’s image rather than trying to simply change the name.”
“Why change the name to distance yourself from the dirt? Just clean up the dirt. When Marathons became Snickers, they were still Marathons, just under a different name. Nothing changed, they still tasted the same, and were still full of chocolate, sugar and peanuts.”
“Pretty much the only way Mark Zuckerberg can distance himself from the Facebook dirt is to create his own alternate reality, sorry ‘metaverse’. This is not surprising news, but it’s all a bit Google Alphabet circa 2015. Get with the times, Zuck!”
“It’s no surprise that Facebook wants to distance itself from a lot of the perceived murky dealings that surround it. With the huge amount of excitement about the metaverse among wealthy investors and big tech firms, Zuckerberg won’t want to be left behind if it turns out to be the future of the internet and the way we communicate. And no doubt it will allow Facebook (sorry, Meta) to distance itself from any unsavoury situations with data breaches and security issues that might interfere with future investment.”