Ford’s Spin announces e-scooter trial in Essex

News, Transport

Ford e-scooter company Spin has announced the launch of its first public hire e-scooter trial in Basildon, the first of its kind in Essex.

Spin is launching the service with 50 e-scooters available for hire in the town from this week. This is the first step in a managed phased launch which Spin is looking to gradually expand hand in hand with demand and working closely with Basildon Council. 

Two of Spin’s programmes supporting key workers and low-income riders will also be available in Basildon. All National Health Service (NHS) workers that work in a healthcare facility in Spin’s active trial locations will be eligible for 30-minute free rides – a scheme known as Everyday Heroes.

Another scheme, Spin Access will provide subsidised fares – 50% off –  for those who qualify. To begin with, the scheme will offer subsidised rates to unemployed and low-income riders registered with Jobcentre Plus and who have access to a Jobcentre Plus Discount Travel Card.

Spin is working closely with Basildon and Essex County Council to trial this new transport mode that provides choice and accessibility for local residents as alternative to short-distance car journeys.  Spin will continue to work with local authorities in Essex as it looks to roll out in other locations over the coming months.

Commenting on the launch, Steve Pyer, UK Country Manager at Spin said: 

“We are excited to launch the first of our Essex e-scooter trials in Basildon. Our aim is to develop an affordable and reliable service that gives the local community of more than 100,000 residents a more sustainable, fun and socially-distanced way to travel around the town. 

“Unlike private e-scooters that are still illegal in the UK, we have much more control of the e-scooters speed and the areas where people can ride. As this is part of the national trials we’ll be closely monitoring it and sharing findings and feedback with the Department for Transport and local authorities and fine-tune operations as and when needed.”

The trial will have strict operational rules to ensure safety of all road users with e-scooters speed-restricted to a maximum of 15.5 mph. Spin will use geofencing technology to create dedicated ‘go slow’ and ‘no ride’ areas and to prevent its e-scooters from being operated outside of permitted areas.

Outside of the ‘no ride’ areas, e-scooters can be ridden anywhere that bicycles are allowed to go, including most low-speed (up to 30mph) roads. Use of e-scooters is not permitted on pavements.

For up to date information on where people can ride as well as not permitted areas users should visit the Spin App.


Chris Price
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