Jaguar Land Rover unveils Project Vector

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Jaguar Land Rover has unveiled its latest concept vehicle, codenamed Project Vector, as part of the company’s Destination Zero journey – its vision of an autonomous, electric, connected future for urban mobility. 

Jaguar Land Rover claims its Destination Zero mission is an ambition to make societies safer and healthier, and the environment cleaner.  At the reveal, Jaguar Land Rover Chief Executive Officer, Prof Sir Ralf Speth, commented: 

“Jaguar Land Rover understands the trends shaping modern societies.  Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner.  Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero.”

“Project Vector is precisely the brave and innovative leap forward needed to deliver on our mission.”

The compact, flexible vehicle concept measures just four metres in length and is designed for the city, packaging all its battery and drivetrain components into a flat floor, to allow a variety of uses. The interior cabin space allows seating configurations for private, or shared use and the opportunity for commercial applications, such as last mile deliveries.

It has been developed at the National Automotive Innovation Centre to gain the advantages of working with agility and close collaboration with academic and external partners.

It will also address the wider landscape of mobility, from how customers connect with mobility services, to the infrastructure required to enable fully integrated, autonomous vehicles in our cities.

Dr. Tim Leverton, Project Director said: 

“The megatrends of urbanisation and digitalisation make connected urban mobility systems necessary and inevitable. Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.”

The intention is to collaborate with Coventry City Council and the West Midlands Combined Authority to plan a mobility service from late 2021, as a living laboratory for future mobility on the streets of Coventry.

Professor Dr Gero Kempf, Chief Engineer concluded: “It’s also a unique opportunity – a concept platform designed and engineered around urban centric use cases by a major car maker as a blank canvas, for developing tailored services and apps in the ecosystem of a smart city.”

 

Chris Price
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