Despite the fact that Snapchat is predominantly used by young people and the average age of the Conservative party member is currently 57, Boris Johnson has decided to join the social media platform.
The Prime Minister announced the move with a tweet on Wednesday morning, about an hour before he was due to deliver his keynote speech at the Conservative conference in Manchester, saying it would give followers a chance to “see more about what I’m doing as your Prime Minister”.
Snapchat allows users to share images and videos with friends or followers and grew its reputation on the fact that messages would disappear after a short period of time, a feature that has since been adopted by Facebook-owned rival Instagram’s Stories feature.
The Prime Minister used his first posts on Snapchat to reiterate his priorities, including “get Brexit done”, “better hospitals” and “20,000 more police”.
Mr Johnson has more than a million followers on his personal Twitter account, nearly 750,000 on Facebook and around 200,000 on Instagram.
The move to join Snapchat is undoubtedly an attempt to connect with younger voters as the platform is particularly popular with those under 30.
The app, which has 203 million daily users according to figures released this summer, is perhaps best known for its popular face filters.