The Lynx limited edition, which will only be available in Australia and New Zealand, is designed to “transform the feeling of ‘levelling up’ into a fragrance”, according to its manufacturers.
“In games, even the most insurmountable challenge can be overcome by lifting your game,” says Tania Chee, business group lead for Xbox ANZ.
“We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion and determination by creating something truly special.
“Now, powering up can be as simple as a quick spray before you head out the door.”
Lynx Xbox, which is also available as a shower gel, is described as “a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood”.
It goes on sale next month.