TAG Heuer launches golfing smartwatch and app


Swiss watchmaker TAG Heuer has introduced a new golf app and watch called the Connected Modular 45 Golf Edition. 
Designed to enable players get the most out of their rounds of golf no matter what course they’re playing on, this 45 mm timepiece features a black ceramic bezel ring laser engraved with a scale of 1 to 18 – indicating the 18 holes in a round of golf.
Filled in with white lacquer, the scale stands out from the predominantly black finish of the lightweight watch. The bold black ceramic lugs complement the sandblasted case and caseback, which are fashioned from black PVD titanium.
The touchscreen is covered with a scratch-resistant sapphire crystal. Equipped with multiple sensors, including GPS, NFC, an accelerometer, a gyroscope and a microphone, this golf watch boasts 4GB of storage and a battery life of 25 hours.
It offers the same functionality as other TAG Heuer Connected watches including the ability to send messages, receive notifications, play music and download other apps.
A black rubber strap is included in the watch box and complements an everyday look off the golf course. Three golf balls stamped with the TAG Heuer logo are also included in the special packaging.
For the first time ever, the Swiss watchmaker has also developed an app for iOS and Android smartphones. The Golf app is available to download for free and can be used on the TAG Heuer Connected Modular 45 “Golf Edition” as well as other TAG Heuer Connected Modular smartwatches.
The app features key insights to improve performance including recording shot distances and scores, and displaying 39,000 golf courses around the world with precise 3D mapping technology.
Says TAG Heuer Project Manager Matthieu Soudan:
“The TAG Heuer Connected Modular 45 ‘Golf Edition’ was designed specifically for golfers and anyone who is fascinated by the sport. Every aspect of the smartwatch and the app – from design to function – was created to enhance the player’s game.
“Off the course, the watch is a stylish accessory that features cutting-edge digital technology. It’s important to point out that it is, first and foremost, a connected watch, which means that the Golf app is only one of many other apps and functions that can be used with the timepiece”.
Chris Price
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