Audi introduces on demand service for short term rental

Car stuff

  • A range of Audi models available for short-term loan periods from one hour to 28 days
  • One all-in fee including unlimited mileage, fully comprehensive insurance, Roadside Assistance, delivery & collection
  • Prices from £70 per day
  • Available for collection from Audi Centre or delivery within 30-minute radius
  • First Audi on demand facility established in Manchester, with more cities to follow – including Edinburgh & Glasgow in August followed by Newcastle, Birmingham and London

Audi is introducing an on demand service,, which will enable customers to hire one of their cars for up to 28 days using the online booking system.

Initially operating on a pilot basis from a base near Manchester, the new Audi on demand  mobility service enables eligible drivers  to  enjoy the use of various Audi models for periods ranging from one hour to 28 days for one simple, all-in fee.

In August, Audi on demand will open two further sites – Edinburgh and Glasgow. These will be followed by Newcastle and Birmingham in September. The roll-out will continue throughout 2018 with plans to include London by the end of the year.

Audi on demand is the umbrella term for the new wave of mobility services to be launched in the UK. Starting with a retail offering, the service will expand and develop to offer a series of mobility products which Audi claims will be based around customer flexibility and convenience.

So how does it work? Following a simple registration process at eligible customers can select their preferred loan dates online and choose from a continually expanding menu of Audi models that currently includes sportbacks, saloons, SUVs and coupes from the Al, A3, A4, A5, Q3 and Q5 ranges. 

Cars can then be collected directly from the chosen hub  on presentation of the QR code generated at the time of booking, along with photo ID and a valid driving licence, and can be returned there at the end of the loan period. Alternatively, customers can request  personal delivery to, and collection from, any location within a 30-minute driving radius  of this Audi Centre.

Current prices range from £70 to £190 per day and include a full service package with unlimited mileage, fully comprehensive insurance, concierge delivery and Audi Roadside Assistance.

Says Andrew Doyle, Director of Audi UK:

“Audi on demand is the premium mobility service with a difference. It neatly packages convenience, flexibility and ease of use into every booking and enables our customers to tap into a bespoke experience that is fitting of the Audi brand and maintains the exceptionally high levels of service that we are committed to from start to finish.

“The traditional model of ownership is consistently evolving and this innovative concept firmly puts Audi UK ahead when it comes to meeting consumer demand and transforming into a digital premium car company.”

As more Audi on demand hubs join  the UK network the scope of this concierge delivery and collection service will  broaden considerably, maximising convenience for customers. The UK joins a growing list of countries offering Audi’s on demand service including the United States, China, Hong Kong, Singapore, Japan and Germany.


Chris Price
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