Virtuo promises to disrupt car rental market with UK launch

Apps, Car stuff
Pictured: Karim Kaddoura (co-founder) and Michael Alton (General Manager UK & Ireland) of car rental start-up Virtuo

If you’ve ever hired a car at the airport, you know what a huge pain in the backside it is. You get off your plane feeling tired, have to find the right car rental place and then stand in a queue for ages to fill in endless amounts of paperwork.

Sometimes you even face an additional charge for hiring a car after 6pm as well as a whole host of other hidden charges!

Virtuo promises to shake up the car rental scene when it launches in London today, just as Uber has done with the taxi scene. Already available in nine cities across France and Belgium, the app promises to enable Londoners – and presumably visitors to London – to explore the city in a Mercedes A-Class from as little as £35 per day.

The new service promises to let customers book, locate and unlock the car within minutes through the Virtuo app without the paperwork and queues that people face when take out and return a traditional rental car.

In addition, Virtuo promises a London-based customer service team, which can be contacted directly through the app 24/7.

Says Karim Kaddoura, Co-founder of Virtuo:

“We’re extremely proud and excited to be launching Virtuo in the UK today. We genuinely care about our customers and the experience they have with us, every step of the journey is designed to make using Virtuo the ultimate rental experience. We want our customers to be in control of their journey and our 24/7 bookings gives them exactly that, we put them in the driving seat.”

Adds Michael Altom, General Manager Virtuo UK & Ireland:

“The mobility market is changing at an unprecedented rate. After using our service, enjoying the customer support and the seamless experience, our customers won’t go back to traditional car rental companies or even own a car.”

The brand-new cars are available, from today, to book through the Virtuo app and pick up in five locations across London (London Victoria, London Waterloo, King’s Cross St Pancras, Marble Arch and Kensington).



Chris Price
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