Virgin Media to show Wimbledon Finals in 4K Ultra High Definition

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Virgin Media will be giving its customers the opportunity to watch the Men’s and Women’s finals from the Championships at Wimbledon in 4K Ultra High Definition via Eurosport.

Virgin TV customers with a V6 TV box will be able to watch both finals in Ultra High Definition for the very first time. Customers can watch the Women’s and Men’s finals at no extra charge through the TV home page or for Full House subscribers by pressing the red button on the Eurosport 1 and Eurosport 2 HD (Virgin Media channels 521 and 522).

The Ultra HD picture has four times the detail of standard High Definition, helping viewers feel closer to the action. This improved resolution offers an increase in sharpness and realism and will, claims Virgin, make viewers feel like they are sat on Centre Court. Customers will need a compatible 4K TV and a V6 box to be able to watch the finals in this quality.

Says David Bouchier, Chief Digital Entertainment Officer at Virgin Media:

“With ultrafast broadband speeds alongside our incredible V6 box, we are serving up an ace combination for our customers with Eurosport. Virgin TV customers can look forward to more top-quality 4K programming later this year.”

James Gibbons EVP, General Manager of UK / Ireland, Australia & New Zealand and Head of Commercial Development for EMEA, Discovery, adds:

“Wimbledon is one of the great sporting events of the year, and we’re thrilled to have partnered with Virgin to offer customers both finals in Ultra HD 4K. As the number one sport destination in Europe we connect passionate fans with their favourite sports, and this tennis season Eurosport is the best place to enjoy the action.”

The Championships from Wimbledon get underway today (Monday 2nd July) and concludes on Sunday 15th July. Eurosport will be showing daily highlights from the All England Tennis Club for the duration of the tournament and will show the Men’s and Women’s semi-finals and finals live.

This is the latest sport offering in 4K UHD for Virgin TV customers following the broadcast of Roland Garros, also on Eurosport, as well as this year’s Champions League Final on BT Sport. Virgin Media is also currently trialling the BBC’s 4K Ultra HD World Cup stream.

Chris Price