Remember when you had to stick a pin in a 2D representation of a plane to book your seat? How last year was that? Instead Emirates has become first airline to introduce Virtual Reality (VR) technology on its digital platform which you can use when booking your flights or simply having a nosey around the cabin.
The immersive experience is now available for the three class Emirates A380 planes but will soon include renderings of Emirates’ entire fleet including all configurations of the A380 and Boeing 777 aircraft.
The 3D 360 degree views of the cabins also feature a virtual reality element for a more immersive experience. Users can enjoy hands-free cabin navigation and seat selection by using any VR headset including Google Cardboard.
The technology is compatible with all devices without the need for external applications or plugins. Customers accessing emirates.com via their mobile devices or the Emirates app for iOS and Android will also be able to explore their seats before checking in online with the 3D seat map.
The tool allows customers to navigate from one seat to another, and even allows would-be customers to book their preferred seats from within the 3D environment.
Says Alex Knigge, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand (Digital):
“As we continually invest to provide our customers with an unmatched travel experience onboard and on the ground, we also work very hard to give our customers a world-class digital experience.
“We are pleased to be the world’s first airline to introduce this cutting edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”