The modern world has seen a massive surge in online shopping. Most of the consumers tend to surf online for services and products. Hence, it is imperative for a business to maintain an enviable online presence.
So, what exactly is a strong online presence? In a nutshell, an online presence can be deemed as the identities that have been created online to drive and promote business. The stronger the presence online, the broader the reach of the brand. Therefore, if you want to spread brand awareness, it is important to have a strong online marketing presence.
And, here are 5 things you need to have a strong online marketing presence. Hiring the services of professional web design firms can help you maintain a strong online presence.
1. Pay attention to your website design
It goes without saying that your website must be attractive, alluring, and easy to navigate. The consumers seek for interactive experience from the websites they surf. Hence, it is imperative for you to fill your website with interesting images and videos.
The web site must also be user-friendly and easy to navigate. You must make it easy for the consumers to find the information they are looking for. Therefore, the links to the important pages must be placed strategically.
2. The implementation of proper SEO techniques
In order to have a strong online presence, it is necessary to implement strong SEO techniques. These techniques play an instrumental role in luring more visitors to the site by ensuring that the site ranks high in search engine results.
If you want your site to be prominently shown in Google results, you must ensure that your URLs are short, you must use the target keyword and modifiers in the title of your content, use as many relevant images, videos, and graphs as possible, ensure that the target keyword is included in the first 50 words, and ensure that your content contains a minimum of 2000 words.
3. A hosting platform that is reliable
You wouldn’t want hackers to gain access to your online information and confidential files now, would you? If such a thing happens, you will lose the trust of your customers.
That’s why it is of paramount importance for you to invest in a secure hosting company that is reliable and trustworthy. The hosting company must be competent enough to ward off the bad guys and keep your content operating smoothly.
4. Social Media Marketing
You must use the benefits of social media platforms to improve your online presence. People in the modern era are no longer swayed by non-traditional methods of marketing. Social media marketing allows you to share your product, content, and services with sites and platforms that are relevant, enabling you to connect and reach your customers and target audiences.
Hence, it is necessary for you to connect to your customers and target audiences through platforms such as Facebook, Twitter, and Instagram. And, unlike non-traditional marketing, social media marketing provides a better return on investment simply because of the fact that it requires little to no investment.
5. Compatibility of your site
If you want your business website to be successful, it must be compatible with all platforms including desktops, laptops, smartphones, and tablets. Your site must also load quickly and be responsive.
Reliable reports indicate that more than 50% of smartphone site visits are abandoned when the pages take more than 3 seconds to load. Let´s be honest here—who here doesn’t get frustrated by slow loading sites?
Exhibitions and tradeshows are also an effective source of brand recognition and reaching out potential customers. Trade show displays from ExpoMarketing are something exceptional in this regard.