Growing your business online can be challenging – especially when you run a hotel or bed and breakfast. If you’re new to digital marketing, you may feel overwhelmed when you read the masses of resources available online. To give you a helping hand, we’ve put together a five-step guide to SEO (search engine optimisation) for hotels and bed and breakfasts.
Start a website
If you want potential customers to find your brand and book a room, then you need to start your digital marketing journey with a well-designed website. Add a hotel reservation system to your website by working with a company such as Eviivo – that way, you’ll be able to take bookings online, accept payments and take the pressure out of manual reservations and answering phone calls. Make sure that your new website has all of the necessary information for your guests – parking, local amenities and an up-to-date price list.
Execute a content marketing strategy
Content marketing is one of the most important parts of any search engine optimisation strategy. Blogging is one of the best ways to add fresh, regular content to your website, so create a content calendar and aim to blog once a week.
You can write content about anything that relates to your hotel or the wider industry – perhaps create an in-depth guide as to where to eat in your location, or talk about what to pack for a weekend away. The more high-quality content you write, the more likely you are to rank on search engines, meaning you’ll enjoy free, organic traffic that can be converted into potential customers.
List your hotel on local business directories
RocketMill has put together a list of business directories that provide free Google backlinks – make sure your hotel is listed on them all. Building links is one of the best ways to rank well on search engines, and having your business listed in directories can also be useful for those who are looking for a hotel in the local directory.
Ask local companies to link back to you
If you have a good relationship with local companies, such as the butchers, florists and taxi company, ask them if they’ll link back to your website. You’ll not only build more links back to your website, but you’ll also enjoy free referral traffic.
Work with a digital marketing agency to do the work for you
If you have a budget for your digital marketing and want to rank well on search engines, then the best bet is to use a digital marketing agency. SEO is a time-consuming and ever-changing process, and while the above tips will help you make a start, there’s only so much you will be able to do on top of the everyday tasks of running a hotel.
CIO has put together a list of things to look for in an SEO expert before hiring to save you time and ensure you’re getting the very best value for money.
This is a partner post