Black Friday’s best year ever, reckons HookLogic

Black Friday, Uncategorized


It may have started as a US import, but it seems that the Brits are finally embracing the Christmas shopping phenomenon.

Black Friday 2016 saw more shoppers than ever before make purchases on major retail sites according to insights from performance marketing company HookLogic. Black Friday shoppers and purchasers were up 13.9% and 11.9% respectively, compared to 2015. The HookLogic Exchange in the UK includes Tesco, ASDA, Argos, Currys and PC World.

Further insights from HookLogic, which sees more than 91 billion searches each year on many of the world’s largest retail sites, include:

  • On Black Friday, the highest shopper increase over 2015 was at 12am GMT as consumers stayed up into the morning to take advantage of deals that began at midnight. Shopping that hour rose 161% year on year.
  • Shopping on Black Friday peaked from 7-9am and 6-9pm GMT. Shoppers took advantage of great deals before they went to work and then once again in the evening.
  • Average Black Friday cart size was 1.8 units; with an average total cart value of £91.30 and individual unit value of £50.55
  • The top 20 products in the Toys and Consumer Electronics (CE) categories’ most searched items between 1st – 21st November 2016(ranked by volume of searches),include the following:

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Says HookLogic Managing Director, Europe, Ben Cooper. “Black Friday may have started as a US-based holiday, but it has now become firmly entrenched as a key part of the UK retail calendar.”

Ecommerce in the UK is expected to reach £148 billion (Ecommerce Foundation, April, 2015) in 2016. For more information, visit:


Chris Price
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