Seems that Smart TVs – those that can access online video content – are proving a bit hit with consumers. Samsung, one of the leading Smart TV manufacturers, is claiming that it has recently passed 2.5 million weekly visitors to its ‘Smart Hub’ portal, a rise of 33 per cent over the past six months.
Smart TV users can now access Ultra High Definition content from the likes of Netflix as well as enjoying the benefits of the Catch Up TV from BBC iPlayer, the ITV Hub etc.
Samsung’s platform also offers curated and independent world cinema from the likes of MUBI and Curzon Home Cinema and family oriented content including Hopster and Ketchup TV.
Rhian James, Content Product Manager at Samsung Electronics UK & Ireland, says:
“2015 was an exciting year for content, we have seen a significant shift in the way people consume content which has been reflected in the remarkable growth in users of the Samsung Smart Hub over the past year.
People are engaging with the content we have to offer more than ever and as the number one TV brand in the UK, we at Samsung want to ensure that we are offering consumers the widest choice of content possible. We are pleased to be working with an amazing range of partners to extend our quality offering, giving our Smart TV users access to the content they want more of.‘’