As PR gimmicks go this isn’t a bad one. iCracked, an on-demand repair service for iPhones, iPads and Samsung devices is inviting people to ‘Wrappy Hour’ at what it claims is the world’s safest bar tonight (13th August).
The event takes place in Covent Garden from 6pm until 10pm and as the bar is covered from top to bottom in bubble wrap and foam even the clumsiest of drinkers should keep their phones intact throughout the evening.
Apparently iCracked data shows that central Londoners are the most careless in the UK with their phones. Nearly a third (30%) of phone fixes are requested by the clumsy dwellers of central London compared to 12% among the residents of the South West. iCracked data has demonstrated that men are the clumsier sex, with lads in London accounting for over half of all phone breakages (54%).
Everything at the world’s safest bar has been designed to prevent phone breakages. In addition to the padded walls, floor and furniture, drinks will be served in plastic cups too narrow to allow phones to fall in and guests ordering soft drinks will drink for free as they’re less accident prone. In the bathroom, signs will remind guests to remove their phones from their back pocket before sitting down to avoid the dreaded toilet phone drop.
Says A.J. Forsythe, iCracked co-founder: “As central London is the clumsiest part of the city, we couldn’t resist setting up a bar here to let our guests enjoy a few drinks without the worry of damaging their mobiles. For most people, their phones are an extension of themselves, so when it breaks it can have a huge impact on their everyday lives. We hope as many people as possible will join us for ‘wrappy hour’!”