Inspired by 1950s linocuts, Mini Moderns’ Whitby design aims to capture the majesty and beauty of the open sea. Pure claims the range boasts highly energy efficient digital audio amplification to deliver the best possible sound quality, excellent battery life and low power consumption.
The Pop family also comes with three years warranty as standard and is mains powered with the option to take regular alkaline batteries or an eco-friendly rechargeable ChargePAK D1 for portable use. Both digital radios also include Bluetooth for wireless streaming.
As with all Pure’s current range of digital radio, Pop is Digital Radio tick approved, meaning the range is future proofed and ready for a Digital Radio switchover.
London based Mini Moderns designers Keith Stephenson and Mark Hampshire explain how the design came about: “Coincidentally, we both spent all our holidays on the North Yorkshire coastline… so when we think of the seaside, it’s not beach huts and yachts, but the vibrancy of a working fishing harbour that comes to mind. The linocut style offered the perfect way of expressing the movement of the waves and the ruggedness of the coastline we know so well.”
Adds Nick Hucker, Pure’s Senior Director of Global Marketing: “We are extremely pleased to be working with Mini Moderns as we really identify with their creativity and influence in British interior design. The Pop family has already won a prestigious Red Dot design award for its innovative design and we think its style marries perfectly with the attention to detail in Mini Moderns’ Whitby collection. We recognise that our customers love our designer collaborations and this new range champions Pure’s focus on design in home technology.”
Midi by Midi Moderns and “Pop Maxi by Mini Moderns will be available through John Lewis, Mini Moderns’ online store and independent retailers at an SRP of £89.99 and £109.99 respectively. They will be available from John Lewis and Mini Moderns’ online store http://www.minimoderns.com as well as selected independent retailers. For more information, visit www.pure.com