Olloclip launches Active Lens to improve iPhone 6 and 6 Plus digital photography

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      • Olloclip active lensWorks with all photo and video apps including Instagram, Facebook, VSCO, Periscope and Apple’s built-in camera app
      • Lightweight design works on both front and rear-facing iPhone 6 and iPhone 6 Plus cameras
      • Switch between lenses in seconds with no extra parts needed
      • Glass optics 
      • Wearable pendants keep the lenses instantly accessible 

It might not turn you into the next David Bailey but Olloclip promises to transform your mobile photography and social media posts with the all-new Active Lens for iPhone 6 and iPhone 6 Plus.

Packed with both Ultra-Wide and Telephoto lenses, the Active Lens works on both the front and rear facing cameras and clips on and off the iPhone in seconds – without the need for extra parts like a bulky case or mounting bracket.

Included are three wearable pendants to keep Active Lens easily accessible on a keychain, backpack, handbag ‑ or anywhere within reach.

A brand new Ultra-Wide Lens gives the iPhone a wider “action camera” field of view for everything from panoramic landscapes to a group selfie on the front FaceTime camera while the Telephoto Lens offers a 2x optical zoom to get twice as close to the action or create portraits with a shallower depth of field.

Like lenses used on larger professional DSLR cameras, the Olloclip Active Lens system is designed specifically for iPhone to provide similar perspectives and is sized small enough to fit in a pocket, purse or hand.

Says Patrick O’Neill, CEO and founder of Olloclip: “Size matters.  The real challenge is introduced when innovating quality optics in a compact and lightweight form factor.”

He adds: “That’s why at olloclip we’ve created a collection of beautifully designed, easy-to-use mobile lens systems with no oversized, heavy lenses or the need for extra parts like a bulky case or mounting bracket ‑ just the way a mobile photographer would expect it.”

Made in the USA and designed in Huntington Beach, California, Olloclip’s Active Lens retails for £89.99 and is now available for pre-order on http://www.olloclip.com. Olloclip’s Active Lens can be paired with OlloCase, a slim, protective case for the iPhone 6 and iPhone 6 Plus.

 

Chris Price