Uber offers free rides to drunk drivers

If you’re known for being a controversial but convenient company, what can you do to buy some free positive publicity?

Uber’s clever PR people made this kiosk, which analyses the breath of Toronto drinkers – and if they’re too pissed to drive, will order them a free ride home.

Whilst presumably there are no plans to roll out these kiosks beyond the scope of the advert above, it is a nice reminder that drinking and driving is bad, and that modern taxi apps can do something about it.