Google spends $25m on .app top-level domain

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Apps could soon be easier to find thanks to a new purchase by Google, which has just negotiated with ICANN to buy the entire .app top-level domain.

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According to Business Insider the company paid $25m – the most paid for a TLD so far.

The move could conceivably mean that we start seeing URLs like facebook.app or vine.app to jump straight to those apps in the Google Play store.

The news follows Amazon recently buying “.buy” and “.spot”.

James O’Malley