Apple’s Tim Cook always thought Google Glass would fail

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Apple CEO Tim Cook has been speaking out on Google Glass and how he always thought that it would fail. But he would say that, wouldn’t he?

google-glass

The Glassholes over at Glass Almanac spotted the key quote, in a recent profile of Apple’s design guru Jony Ive in the New Yorker. Here’s what it says:

“To Ive, then unaware of Google’s plans, “the obvious and right place” for such a thing was the wrist. When he later saw Google Glass, Ive said, it was evident to him that the face “was the wrong place.” Cook said, “We always thought that glasses were not a smart move, from a point of view that people would not really want to wear them. They were intrusive, instead of pushing technology to the background, as we’ve always believed.” He went on, “We always thought it would flop, and, you know, so far it has.” He looked at the Apple Watch on his wrist. “This isn’t obnoxious. This isn’t building a barrier between you and me.””

Perhaps this shouldn’t be too surprising as it is a mirror of the iPhone vs Android design philosophies. I guess we shouldn’t expect an iGlass any time soon.

James O’Malley