Google’s Project Ara is looking impressive

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Check out the above video, which is Google’s latest publicity for its “Project Ara”. The premise behind Ara is a phone with removable components. Essentially, you can pick and mix your own components, snapping cameras, processors, screens and other components on to the core ‘skeleton’.

It sounds pretty space age, and this latest demo looks incredibly slick – showing a glimpse of what the future could be like.

We’re still sceptical that the phone can live up to the promise – whilst it sounds amazing, it will surely be harder to slickly execute? But check out the video and make your own mind up.

James O’Malley