Pavlok fitness band will give you ELECTRIC SHOCKS if you don’t work out

Wearables, Web 2.0

Is your Fitbit too tame? Then check out the Pavlok – a similar device but with one crucial difference: It will punish you for not meeting your goals.


Assuming it isn’t some kind of joke (it seems to be real), Pavlok is based on the principle of “Willpower isn’t enough. Habit change requires accountability.” and takes its cues from Pavlov’s dog: The famous experiment that trained dogs to salivate at the sound of a bell by ringing a bell when feeding them.

The idea here is that if you don’t work out and meet your goals, you’ll get an electric shock. The idea is that you’ll soon have trained yourself to get moving – out of fear of another shock.


This isn’t the only motivator: You can set the app to charge your bank account money whenever you don’t hit your goals, or even post to your Facebook page publicly admitting you didn’t make it to the gym.

If you’re a glutton for punishment, the Pavlok will apparently cost about $150 (about £92) and will be shipping from early next year.

James O’Malley
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