Pebble launches new colours and tries to be trendy

Smartwatch maker Pebble has announced its eponymous smartwatch is now available in three new colours: Lime green, light blue and a pinkish colour… or “Fresh”, “Hot” and “Fly” to use the depressing official names.

The new watches appear functionally identical to the existing Pebble line – the selling point being that the colours are brighter and bolder. Here’s a video of some trendy young people using the watch as a lifestyle accessory:

The new colours appear to be available now for $150 (US) but the company should be able to ship internationally.