O2 has sent out a press release today about ice cream, clearly having hoped for better weather than the lukewarm temperatures August has actually given us. The company claims to have created the “UK’S MOST HIGH TECH ICE CREAM VAN”.
The company has given ice cream makers Tony Fresko Ltd, with 19 vans, a “technology makeover” – ostensibly to promote the benefits of 4G and Microsoft Office 365. What’s most interesting though is that the company has made an app for Android that tracks where the nearest ice cream vans are. That’s right – finally there is a Grindr for ice cream vans.
Andy Newland, the manager of Tony Fresko (what happened to Tony?!), apparently said:
“Having a tablet means I can now work on the move, which not only makes me much more productive, but importantly saves me time. The ice cream van tracker is great for customers as they can now come to me rather than the other way around. But it also means that I can see where my fleet of vans are at any one time, so I can make sure we’re covering a decent area and I get the reassurance that everything is working well.”
Unfortunately none of this does anything to address the most important question: Why is this woman still using the ice cream van tracker app when she already has an ice cream?