Not satisfied with trying to be the UK’s number one supermarket ahead of Sainsburys, Morrisons and Waitrose, Tesco is now aiming its sights at voice-over-IP service Skype.
The grocery chain has launched its own own low-cost calling app, The Tesco Calling Card, which is available for iPhone and Android handsets and offers international calls for as little as 2p a minute.
The app uses wi-fi to connect callers overseas and also enables them to send messages to one another.
Tesco said: “The new app offers an even more convenient and cost effective way to keep in touch with loved ones over the summer, whether that be from the sun lounger to back home, or from the sofa in the UK to family living overseas.”
The supermarket says that a 30-minute call from World Cup host country Brazil to the UK will cost 60p with the app, compared to about £60 from a hotel.
Users can also earn £1 credit for downloading the app and £2 for referring friends. They can also make calls and send messages app-to-app for free.