Businesses and individuals can register .UK domain names from today.
Web registrar Nominet announced the launch with the world’s largest welcome sign unveiled at London’s Heathrow Airport.
Nominet said that QI host Stephen Fry was the first person to launch a site with the suffix.
“The new .uk is for people who want a short, memorable domain in the UK’s favorite namespace, and we’ve found this new domain also has more appeal amongst our tech-savvy, digitally-engaged population,” said Eleanor Bradley, COO of Nominet.
“When asked if they wanted .uk to be an option alongside. co.uk, 72% of businesses questioned said yes. The UK is the world’s most internet-based major economy and it’s certainly one of the most active and fast-changing too – 67% of our current registrations are less than five years old.”
Nominet said domains that are not already taken will be offered on a first-come, first-served basis with a charge of £3.50 for a single year and £2.50 per year if multiple years are registered – the same price as the existing .co.uk domains.