Apple’s iPhone 5S keynote kicked off in traditional fashion, with CEO Tim Cook speaking about the companies current business and retail details.
And Cook had a big stat to drop at the start of the event – by the end of September 2013, Apple will have sold their 700 millionth iOS device.
In terms of retail, Cook said the company would be “turning [the] focus back home”, revealing a new architecturally astonishing store in Stanford, California, with an attractive glass-fronted design.
Cook also spoke of the iTunes Festival currently taking place in London, with 30 world-class acts playing over 30 nights in the capital. Streaming to over 100 countries, over 20 million entered the lottery for free tickets.
We’ll have more from tonight’s launch event as the evening progresses, so keep checking back for more.