CollegeHumor's tech advert parody sums up every gadget promo of the last ten years

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From bakers to wordless logos, this CollegeHumor send-up of technology adverts has it all. Fast editing? Check. Twee indie pop song with just a hint of glockenspiel? Present. Video calls between attractive, creative people and their too-cute-to-be-real children? You betcha.

Called “Every Tech Commercial” the parody clip absolutely nails the tone of, well, basically every gadget advert that has hit screens over the past ten years.

They may have got some stick for being a bit oblique, but HTC’s recent Robert Downey Jnr advert (embedded below) at least broke the mould in this respect.

Gerald Lynch