Apple board pressing for speedier innovation under Tim Cook

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tim-cook-apple-ceo1.jpgThe pressure is on for Apple CEO Tim Cook to push out a new line of innovative products according to Fox Business Network correspondent Charlie Gasparino, who claims that Apple’s board is concerned about the speed of innovation under the latest Apple chief.

In the eyes of the Apple board, the company hasn’t put a truly innovative product out since the original iPad, dating back to the late Steve Jobs tenure at the top back in spring 2010.

And while rumours of an iWatch and iTV continue to circulate, Apple are already being beaten to the punch by Android competitors in the case of the former, while the latter again is thought to be from a seed planted by Steve Jobs’ TV “hobby”.

“What have they had lately? They have had the iPad, they’ve had a few other things, but they don’t have anything innovating from what came from Steve Jobs,” said Gasparino.

“And that concern is basically manifesting into pressure on Tim Cook to innovate — do something fast.”

Tim Cook has repeatedly teased to expect big things from the second half of 2013, and the recent rumours of a September launch for the latest products in the iPhone line may give him some breathing room. But again, this are iterative products; the most dramatic product design Apple have pushed in recent times is the cylindrical Mac Pro, its release date as-yet-unrevealed, an entrant into the dying desktop market. No pressure then, Tim.

Gerald Lynch

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