HTC has revealed its Q2 2013 financial results, and they paint a slightly brighter picture for the struggling mobile manufacturer.
The Taiwanese company posted profits of NT$1.25 billion (£27.25 million) for the last quarter, a rise in operating profit over Q1’s NT$850 million. Revenues similarly rose, with the HTC One handset’s sales boosting takings to NT$70.7 billion globally. HTC managed revenues of just NT$42.8 billion in Q1.
With the HTC One brand now established, HTC will be looking to build upon this modest success with the release of the HTC One Mini, hitting UK stores next month.
However, HTC are keeping their hopes grounded. By their own admission, they are expecting operating margins for Q3 to be between 0 per cent and -8 per cent. With revenues for the quarter forecast at near NT$60 billion, the company could well turn in a loss for the first time in its history.
“The new HTC One has performed well in the market, better than that of our hero products for the same period last year,” reads a HTC statement accompanying the figures.
“We aim to extend the momentum as we enter into the second half of 2013. The new HTC One has also helped the company establish strong brand awareness and received numerous accolades as the world’s best smart phone.
“We also have plans underway to launch a range of innovative and competitive mid-tier products in the coming months. We look forward to a brighter future for HTC and continue to delight our customers with the best and most exciting products.”
REVIEW: HTC ONE