HP considering re-entering the smartphone market

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hp-veer.jpgHP are once again looking to take on the smartphone market, according to a key executive in Asia.

Looking to offer a “differentiated experience”, Yam Su Yin, HP’s senior director of consumer PCs and tablets, Asia-Pacific, told The Indian Express that it was vital the company stay in the smartphone market as consumer’s computing cash is increasingly being spent there.

When quizzed on whether or not the company were once again working on smartphone hardware, Yin replied “The answer is yes. But I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”

“Being late you have to create a different set of propositions. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience.”

HP have already begun experimenting with Android, as seen in their curious 21-inch Slate21 AIO and Android revision of the Slate 7 tablet. It’s likely that Android, Google’s open mobile operating system, would be the base from which HP would springboard their new smartphone venture.

Previously, HP worked with their own operating system, webOS, developed by Palm before HP’s acquisition. Despite showing great promise (particularly with its multitasking capabilities), webOS proved a failure. HP’s insistence to remain within the competitive smartphone market despite prior difficulties shows just how vital a market it is now even for traditional computing companies.

Gerald Lynch