Adobe Social, part of the company’s Adobe Marketing Cloud interface for digital marketers, has been given a significant update today that sees it integrate the Flickr, Foursquare, Instagram and LinkedIn social platforms.
The update should allow digital marketers to more finely tune their campaigns, scaling their social spend based on social interactions and the highlighted returns, validating their social budget through the metrics presented by the platform.
“Today’s social marketers are challenged to validate their social spend,” said Bill Ingram, vice president of product management, Digital Marketing, Adobe.
“Adobe Social makes it easy to measure business impact from social campaigns and use that data to optimise strategy in a highly visual format.”
The update also brings new social predictive publishing capabilities to the package, as well as a mobile user interface, streamlined reporting, and new collaborative features for teams using Adobe Social.
Avaialble now, visit www.adobe.com/uk/solutions/social-marketing.html for more on Adobe Social.