He may be the fastest man alive, but Usain Bolt’s Twitter record could barely have been beaten any quicker by the Spice Girls. The reformed girl-power group broke Bolt’s record of 80,000 Olympic-related tweets a minutes following his 200m final win, with Sporty, Scary, Posh, Ginger and Baby Spice racking up 116,000 tweets a minute following their London 2012 closing ceremony appearance.
“The thrill of Olympic sport just wouldn’t be the same without the over-the-top spectacle of the opening and closing ceremonies,” Twitter said.
“Both events drove an incredible volume of Twitter conversation, and experienced their own giant spikes in Tweets per minute. Tonight’s Closing Ceremonies didn’t disappoint – with performances by The Who, George Michael and so many more. But it was the Spice Girls who stole the night, inspiring more than 116,000 Tweets per minute.”
Labelled the “social Olympics”, the London 2012 games certainly lived up to the name. Over the course of the two-week sporting extravaganza, more than 150 million tweets relating to the event were posted.
The biggest Twitter hits were Usain Bolt, Andy Murray’s tennis win over Roger Federer, Team USA’s basketball victory and the women’s USA vs Japan football match. Danny Boyle’s incredible opening ceremony pulled in 9.66 million tweets, more than the entirety of those sent during the Beijing Olympics.